IVORY GREY PROJECT / STRATEGY · PAID MEDIA · AI
MARKETING FOR WHAT COMES NEXT.
FOR BRIDAL & LUXURY BRANDS / LOS ANGELES → GLOBAL
01 / LATEST THINKING
Luxury bridal is restructuring.
BRIDAL MARKET / STRATEGY / 2026
02 — The gown budget is becoming a wardrobe budget
BRIDAL MARKET / STRATEGY
03 — Ranking in the 2026 search ecosystem
AI / SEARCH
04 — Awareness before leads
MARKETING / PAID MEDIA
THE BRIDAL MARKETING BRIEF
For people thinking seriously about where bridal marketing is going next.
Analysis, ideas and practical strategy around bridal sales, marketing and AI—written for designers, retailers and the people building the brands around them.
02 / SELECTED WORK
LIHI HOD
Brand Strategy / Paid Media / Digital Marketing
01 / NEW YORK · LOS ANGELES · DALLAS · LONDON
FRANCESCA MIRANDA
Digital Strategy / Retail Marketing / Paid Media
02 / GLOBAL
LEE PETRA GREBENAU
Brand Positioning / Content / Digital Marketing
03 / NEW YORK · TEL AVIV · GLOBAL
03 / CAPABILITIES
STRATEGY
Brand positioning / Digital strategy / Market intelligence / Growth planning
MARKETING
Paid media / Content strategy / Email & lifecycle / Search & discoverability
AI
AI advisory / Brand systems / Marketing workflows / Team implementation
04 / FROM THE JOURNAL
BRIDAL MARKET / 8 MIN READ
THE GOWN ISN’T DISAPPEARING. THE BUDGET AROUND IT IS CHANGING.
Multi-event weddings are not necessarily reducing bridal fashion spending. They are changing where that spending goes—and what designers and retailers need to understand next.
05 / IVORY GREY PROJECT
TECHNOLOGY CHANGES QUICKLY. TASTE, JUDGMENT AND UNDERSTANDING STILL TAKE TIME.
Ivory Grey Project works at the intersection of marketing strategy, creative judgment and emerging technology—helping brands use new tools without losing the things that made them distinctive in the first place.
STAY IN THE CONVERSATION
THE BRIDAL MARKETING BRIEF.
A regular note on marketing, sales, AI and the forces reshaping the bridal business.
06 / LET’S TALK
HAVE SOMETHING WORTH BUILDING?
EMAIL / INSTAGRAM / LINKEDIN / JOURNAL