Our Mission

We strive to help bridal brands reach their sales and marketing goals using market research, data analysis, and a whole lot of creativity to craft integrated marketing campaigns. Here at The IGP, we subscribe to the inbound marketing methodology - a philosophy based on helping people and providing value first. 

We equip bridal brands with the most relevant information on what's working in bridal and in the digital marketing world. We provide you with knowledge and tools to improve your marketing strategies, so that you can get (and retain) the attention of your ideal bridal buyer, and ultimately reach your sales goals. 

We love the bridal industry and are constantly searching for new, innovative ways to help bridal designers establish a consistent online presence, create brand recognition and loyalty, and acquire new customers. Our approach is to truly understand and empathize with everyone we come in contact with in order to forge fruitful and lasting relationships. 

In today's fast-changing digital world, a brand's ability to evolve with technology is directly linked to its success. Keeping up with the latest in digital marketing and social media changes is difficult and time consuming, but it's also vital. We are committed to learning and sharing the latest strategies and best practices to help you succeed. 

Our Services

Whether you're launching a new campaign for your latest bridal collection or need a sales and marketing system in place, our team of bridal fashion and inbound marketing experts can help. Our strategies are grounded in research: we collect information directly from bridal buyers, study consumer behaviors, buyer perceptions of your brand, and stay up to date on bridal trends. We then develop a unique marketing strategy, tailored to your brand, to attract qualified prospects and enable sales.

 
 
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Integrated Marketing

A strategic digital marketing plan enables bridal wear labels to speak with a unified voice, both to the bride and bridal boutique owner. We are committed to staying up to date on the latest technologies and tactics in digital marketing, implementing them efficiently, to better serve our clients. Our approach to marketing is simple: use all digital channels at our disposal strategically, consistently, and in unison to deliver results. 

  • Web design & management
  • Analytics
  • SEO (Search Engine Optimization)
  • Multimedia design, content creation
  • Marketing strategy
  • Social media management
  • Targeted e-mail campaigns
     

Brand Consulting, Positioning, & Strategy

A clearly defined brand is more important than ever in today’s increasingly competitive bridal market. Your brand is more than a name, logo, and a color palette—it is a customer’s perception of your company, and it is influenced by your story and online voice, as well as by how effectively and consistently you communicate with your customer.

The IGP can help you identify your target market and unique selling proposition in order to establish an effective brand strategy. We delve deep into your brand’s DNA which, combined with our market research, helps us achieve a unique mix of analytical and creative solutions. We tell your story with the goal of increasing brand awareness and loyalty that drives sustainable growth. 

  • Brand strategy & market positioning
  • Visual identity (Branding)
  • Digital content & voice strategy
     
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Sales Strategy 

With an integrated marketing system in place, nurturing your leads (your prospective bridal retailers) and closing sales are the next steps. Bridal brands need an efficient system that both helps close sales and delights those new customers. We help bridal brands develop effective sales strategies and customer relationship management systems (CRM) making the processes between the initial lead nurturing stage, closing stage, and customer service stage more agile.        

  • Trade show support
  • Sales strategy
  • Lead nurturing
  • Customer acquisition and retention systems