“A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” -Michael Eisner
The Ivory Grey Project is a boutique digital consultancy built for a new era of branding.
The firm specializes in digital marketing, AI integration, and social media strategy for bridal, lifestyle, and creative businesses that want to stay relevant — and human — in an increasingly automated world.
Carla Vargas is the founder of The Ivory Grey Project, a digital marketing and AI consultancy rooted in the bridal and lifestyle industries. With over 12 years of experience in international sales, digital strategy, and brand development, Carla brings both depth and precision to every client engagement — from emerging designers to global luxury brands.
About the Founder
A magna cum laude graduate of CSULA, with a degree in English Literature and a minor in Communications, Carla built her early career helping bridal brands expand into the U.S. market and guiding small businesses in shaping their digital presence through websites, social media, and paid campaigns. She’s a Meta Ads expert and a trusted marketing partner to brands seeking growth that’s both strategic and sustainable.
In the last three years, Carla has become a leading voice on the intersection of AI and creative business. Her immersion in artificial intelligence — through conferences like MAICON, CalTech lectures, and hands-on experimentation with AI tools — has shaped a fresh, thoughtful consulting approach. Whether she’s mapping out AI workflows, launching an ad campaign, or designing a digital strategy, Carla helps brands thrive in today’s shifting online landscape — with clarity, creativity, and heart.