What U.S. Boutique Buyers Really Want (Hint: It's Not Just Beautiful Dresses)
Beautiful wedding gowns don't sell themselves in the competitive US bridal market. Drawing from 16 years of wholesale experience working with brands like Rivini and Claire Pettibone, this insider's guide reveals what boutique buyers really evaluate: profitability equations, quality control standards, marketing support, and clear differentiation. Success requires understanding that boutique owners are business operators making calculated investment decisions, not just fashion enthusiasts buying pretty dresses. Learn the unspoken requirements that make or break brand partnerships.
Becoming an AI-First Company: A Step-by-Step Guide
AI isn’t just a shiny tool anymore. In this post, we show you how to become an AI-First company with a clear four-step framework.
How New Consumer Behaviors Are Changing Meta Ads (and How to Adapt)
The way people shop has changed, and Meta advertisers need to catch up. Today’s consumers don’t click an ad and buy on the spot, they scroll, stream, research, and compare before ever adding to cart. Impulse buying is on the decline, while researched, intentional purchases are on the rise. In this article, we’ll explore how new consumer behaviors are reshaping the path to purchase, why traditional attribution models fall short, and what advertisers can do to build trust, drive conversions, and stay ahead in an omnichannel world.
a meta ads playbook for bridal brands & boutiques
Bridal marketing rewards patience and precision. This playbook aligns Meta ads with the bridal timeline: spend with the season, strengthen offers, build thoughtful creative volume, and use bridal-specific targeting that leads to qualified appointments. It turns complexity into durable steps: design for each placement, measure with reliable data, simplify when results drift, and concentrate on a niche before widening. For brands that care about craft and outcomes, this is a measured operating system for steady, sustainable growth.
Choosing the right ai model for work: a practical guide to mixing tools for better results
Relying on a single AI model for all your work tasks is like expecting one app to run your entire business. Each tool—ChatGPT, Claude, Gemini, NotebookLM, and Perplexity—has distinct strengths that can dramatically enhance how you work. This guide explores how to mix and match AI models based on task type, tone, and data needs, with real-world use cases for marketing, research, and data analysis. Learn how to build smarter workflows through interoperability and practical experimentation.
building your audience on substack: your complete beginner’s handbook
Substack provides an accessible and user-friendly platform that empowers writers, podcasters, and creators of all kinds to publish and directly connect with their audiences. Setting up your newsletter takes mere minutes, and with features like monetization, analytics, and community discussion threads, creators can easily manage, grow, and engage their subscriber base. If you're looking to share your voice and build an authentic audience without the constraints of traditional media, Substack offers the tools and creative freedom you need.
Why the Future of Bridal Marketing Requires a System: Lessons from 15+ Years in the Industry
The digital marketing landscape for bridal brands has never been more complex, or more full of possibility. After 15+ years working alongside boutiques and designers, I’ve seen firsthand how shifts like social media and now AI continue to rewrite the rules. This post explores the new realities of bridal marketing, and how brands can prepare for what’s next with clarity, confidence, and strategy.
The New Rules of Wedding Marketing: Being Discoverable in the Age of ChatGPT
As couples increasingly turn to AI-powered platforms like ChatGPT for personalized wedding planning, traditional methods of online visibility are no longer enough. Discover how to adapt your wedding marketing strategy to ensure you're recommended exactly when couples are ready to book.
From Visibility to Memory: A Smarter Ad Strategy for Bridal Brands
In today’s pay-to-play digital space, bridal brands can no longer rely on organic reach alone. This post explores how to stay visible—and unforgettable—using a smarter, low-cost Meta Ads strategy designed to build trust over time.
Why Influence Matters More Than Information in the AI Era of Bridal & Lifestyle Marketing
Search is changing, and so are the rules of online visibility. In the age of AI, influence matters more than information. Here’s how bridal and lifestyle brands can adapt to this shift and build a presence that stands out in search results, social platforms, and LLM-powered chat tools like ChatGPT.
How AI Is Transforming the Present and Future of Work
Discover how AI is transforming the workplace landscape amidst a global race for technological supremacy. Learn about emerging job opportunities, evolving skill requirements, and practical strategies to thrive in the AI-augmented future of work.
Meta Ads Strategies for 2025: What Advertisers Need to Know
Meta’s advertising landscape in 2025 is evolving rapidly, with AI-driven tools like Advantage Plus, creative enhancements, and improved audience targeting reshaping ad strategies. Advertisers who focus on strong offers, compelling creative, and customer lifetime value (LTV) will see the most success.
Profit Over Ethics: Mark Zuckerberg’s Cynical New Path for Meta
Meta's recent moves—ending third-party fact-checking and introducing AI-generated profiles—signal a troubling shift away from even the pretense of ethical responsibility. The platforms are becoming more about profit and less about meaningful connection, leaving businesses and users to navigate a toxic and oversaturated environment.
Exploring the Latest Mind-Blowing Updates from OpenAI, Google, and Anthropic, Plus Business Use Cases for AI
AI is changing how businesses work, unlocking smarter ways to analyze data, collaborate, and innovate. Explore the latest updates from OpenAI, Google, and Anthropic—discover how tools like ChatGPT's Canvas, Google’s NotebookLM, and Anthropic’s Claude are helping businesses tackle complex challenges, automate workflows, and gain new insights. Find out how these exciting advancements can transform your business operations today.
"Twilight" by Lihi Hod: Elegance and Whimsy in Perfect Balance
Lihi Hod’s Fall/Winter 2025 collection, "Twilight," from the Dreams line, strikes the perfect balance between elegance and whimsy. With soft tulles, romantic lace, and avant-garde draping, this collection captures the essence of timeless beauty while embracing modern, playful elements. Shot against the backdrop of an English Country House, each gown tells a story of ethereal charm and sophisticated craftsmanship.
Finding Your Passion in an AI-Driven World: Why Specialization Matters More Than Ever
In a world where AI is rapidly transforming the way we work, finding and nurturing your passion has never been more crucial. As artificial intelligence takes over many general tasks, specializing in something you love can set you apart. By developing unique skills and using AI as a supportive tool, you can create personalized experiences that stand out in an automated landscape. Let's delve into why embracing your passion and honing specialized skills matter more than ever in today's AI-driven world.
The Paradox of Gen Z Brand Loyalty: Balancing Values, Consumption, and Capturing a New Generation’s Attention
Gen Z is a generation that champions values like sustainability and transparency, yet when we look at the data, their purchasing habits often tell a more complex story. For luxury brands, building lasting loyalty requires more than marketing buzzwords; it demands genuine commitment to the values they promote. This post explores how brands can navigate the gap between Gen Z's ideals and their actions, and why authenticity is essential for creating meaningful, enduring connections.
The Quiet Transformation: AI, Human Connection, and the Future of Communication
As artificial intelligence continues to permeate every aspect of our lives, we find ourselves on the brink of a profound shift in how we connect with one another. In this reflective piece, I explore the growing role of AI in our personal relationships, workplaces, and social interactions. While AI offers incredible benefits, I also grapple with the unsettling question: What happens when we begin to outsource our human connections to machines? Join me as I delve into the potential consequences of a world where AI-driven interactions may replace the very essence of what it means to be human.
Lihi Hod’s Lueur en Blanc Collection: A Tribute to Timeless Elegance and Resilience
In a world increasingly adrift in a sea of change, there are moments when the past reaches out and anchors us, reminding us of enduring grace and resilience. This is the essence of Lihi Hod’s Spring 2025 bridal collection, "Lueur en Blanc," my personal favorite this season for reasons that go beyond mere aesthetics.
Cracking the Instagram Code: Understanding Why Engagement Has Plummeted
Instagram users are frustrated by the declining reach and engagement of their posts. Many blame the algorithm and pine for the days of chronological feeds but the reality is far more complex. Increased competition, shifting user habits, and the proliferation of new content types all play a role in this visibility crisis. This post delves into these hidden factors, offering a deeper understanding of why your content might be getting lost and how to adapt to the changing landscape.