The Rapid Evolution of AI: ChatGPT Enterprise, Google Updates, and Impacts on Schools
Artificial Intelligence is constantly evolving. Research and development from companies like OpenAI are topics often met with both excitement and worry for the future. On The Marketing AI Show, hosted by Paul Roetzer and Mike Kaput, the two men discuss the perils and improvements AI is bringing and will continue to bring to industries, like OpenAI’s recent ChatGPT Enterprise creation, recent Google AI updates, and AI’s impact on schools.
There have been many versions of ChatGPT, each one improving upon its previous model. Its new product, aptly named ChatGPT Enterprise, was made for large companies. ChatGPT Enterprise offers enterprise level security and privacy, significantly higher speed GPT-4 access, much longer text windows (about 25,000 words), advanced data analysis capabilities, customization, and more. In just about every way, it’s a better version of the ChatGPT model most people are using today. It’s such an improvement, in fact, that it’s already been adopted by “over 80 percent of Fortune 500 companies…” GPT Enterprise was created in response to business leaders seeking an AI model that was both simple and safer than a typical LLM. Whether or not such a tool limits other third party programs has yet to be seen, but Roetzer believes that “it can be very disruptive technology once companies learn how to use it.”
So, what does this mean for the short term? Roetzer thinks that it will create “a total shift in the tech landscape.” As of right now, OpenAI has the ability to take over the tech market and “kill” third party applications, but the company is “playing nice,” at least for now.
Other tech companies have also been making progress. Meta’s Llama 2 LLM will soon be released, as well as Anthropic’s Claude 2. Google also has quite a few updates on their AI models. Similar to GPT Enterprise, Google’s Duet AI raises questions about whether or not smaller apps will be made obsolete. The company announced a new version of Vertex AI (a cloud-based machine learning platform), and its Duet AI will soon be crafting resumés, invitations, illustrations, video, etc. Google is integrating these features into gmail, docs, and other tools. In the podcast, Roetzer explains that the elimination of third party apps depends on whether or not these new tools are “complementary or redundant.”
Something that’s especially interesting is the introduction of synth ID, which was created as a way to watermark AI generated images. This is Google’s attempt at addressing copyright issues that have been impacting companies like OpenAI, which is currently getting sued by multiple authors/creators, all of whom allege that ChatGPT was illegally trained on their work without permission. OpenAI’s response is, “The use of copyrighted materials by innovators in transformative ways does not violate copyright.” Whether or not this is entirely true is still unclear, but with systems like synth ID, the hope is that these issues will be clearer in what is right and wrong in the future. OpenAI also claims that the models being used are not meant to take money or profit from in any way and are instead for “innovation.” Synth ID is a prelude to how copyright laws will change in the future as a way to adapt to AI and how it’s challenging current laws and systems.
Disrupting systems is what AI is really meant to do. As with all technological innovation, what’s currently possible has to be challenged. For some schools, adapting to AI tools has been difficult. LSU, for example, saw a “500 percent increase in reports of plagiarism” after popular plagiarism software that they use spotted AI generated work from students. “To me, by relying on these tools [AI detectors], you’re just challenging the cheaters to cheat better,” Roetzer said. “I really think the only path forward for schools is integration and education. Infuse the tools into your teaching.”
Even as some schools are actively fighting against AI tools, OpenAI and other apps like Grammarly are doing what they can to provide students and teachers with more new tools. OpenAI released a “teaching with AI” guide for teachers looking to use these new tools in the classroom, although admittedly, the guide at its current state is lackluster and seems more like “the start of something helpful.” As for Grammarly, new AI improvements and tools are being released to help students with their writing.
It isn’t just schools that have to come to terms with technological changes brought by AI. Almost every industry will continue to be affected. At some point, there will be an exponential curve in AI progression, and industries will have to figure out what that means for their specific field of work and how to solve the problems that will inevitably arise.
