01 / SERVICES
PAID MEDIA, STRATEGY AND AI FOR A CHANGING MARKET.
Ivory Grey Project helps bridal and luxury businesses build stronger marketing systems, reach the right customers and use emerging technology without losing the judgment, taste and human understanding that make a brand distinctive.
01 / PAID MEDIA
META ADS & PINTEREST ADS
Paid media strategy and hands-on campaign management for brands and retailers that need more than traffic—they need qualified attention, stronger demand and a clearer path from discovery to action.
Meta Ads strategy and management
Pinterest Ads strategy and management
Audience and market research
Campaign architecture and full-funnel planning
Creative direction and advertising copy
Campaign setup, testing and ongoing optimization
Account audits and performance analysis
Landing-page and conversion recommendations
From awareness and collection launches to lead generation, retail appointments and sales, every campaign is built around the customer journey and the commercial goal.
02 / STRATEGY
STRATEGY
Brand positioning
Digital and growth strategy
Market intelligence and customer research
Collection and launch strategy
International sales and distribution strategy
Retailer outreach, relations and trunk-show planning
For businesses that need to understand where the market is moving, what deserves attention and how to turn that understanding into a practical plan.
03 / DIGITAL MARKETING
MARKETING SYSTEMS
Content and social media strategy
Instagram, Facebook, Pinterest and TikTok
Email, newsletters, CRM and lifecycle marketing
Copywriting, SEO and search discoverability
Squarespace website and e-commerce strategy
Sales enablement, customer journeys and follow-up systems
Connected marketing built around how customers actually discover, evaluate and choose—not a collection of channels competing for the same budget.
04 / AI
AI ADVISORY & IMPLEMENTATION
AI advisory and brand positioning
AI brand blueprints and system design
Marketing workflow mapping
Tool selection and practical implementation
Private workshops, team training and coaching
Practical AI adoption for teams that want leverage without flattening their brand voice, outsourcing their judgment or automating work that still requires a person.
WHO WE WORK WITH
DESIGNERS & BRANDS
Positioning, international growth, retail strategy, campaign planning, Meta and Pinterest advertising, digital marketing and AI systems for brands navigating a more complex market.
BOUTIQUES & RETAILERS
Customer acquisition, local visibility, Meta and Pinterest advertising, email, content, website strategy, trunk-show promotion and sales systems designed around how brides actually discover and choose.
WAYS TO WORK TOGETHER
PAID MEDIA MANAGEMENT
Ongoing Meta Ads and Pinterest Ads strategy, execution, testing, optimization and reporting.
MANAGED MARKETING
Ongoing strategic and execution support across selected channels, including content, email, websites and customer journeys.
ADVISORY & CONSULTING
Focused engagements for positioning, growth planning, campaign strategy, account audits, AI adoption or a specific business challenge.
WORKSHOPS & TRAINING
Private, practical sessions that leave teams with a working system—not a presentation destined to spend eternity in a Downloads folder.
LET'S TALK
THE RIGHT STRATEGY SHOULD MAKE THE NEXT DECISION CLEARER.
Tell us what is changing, what feels stuck and what you are trying to build.