01 / SELECTED WORK
THINKING, TRANSLATED INTO WORK.
Ivory Grey Project works with bridal designers, fashion houses and retailers on the decisions behind visibility, growth and long-term relevance. The work moves between strategy and execution because, in practice, the two rarely stay politely separated.
01 / LIHI HOD
LIHI HOD
Brand Strategy / Digital Marketing / Paid Media / Retail Campaigns
An ongoing partnership supporting the brand across collection launches, international retail campaigns, audience growth and the changing digital path from discovery to appointment.
The work spans global brand awareness and highly local moments: new collections, trunk shows, market priorities and the retail partners bringing the gowns to brides.
02 / FRANCESCA MIRANDA
FRANCESCA MIRANDA
Digital Strategy / Collection Launches / Paid Media / Retail Marketing
Strategic and campaign support connecting the house’s Colombian point of view with bridal audiences and retail partners across the United States and Mexico.
The work includes market-specific positioning, collection storytelling, awareness campaigns and appointment-focused promotion.
03 / LEE PETRA GREBENAU
LEE PETRA GREBENAU
Digital Marketing / Content Strategy / International Visibility
Long-term digital work for a couture bridal house with a global audience—balancing the scale of international visibility with the intimacy and precision expected of made-to-measure fashion.
04 / CHANA MARELUS
CHANA MARELUS
International Growth / Retail Strategy / Digital Marketing
Marketing and market-development support for a distinctive designer brand expanding its presence across international bridal markets and retailer relationships.
05 / ACROSS THE BRIDAL ECOSYSTEM
ACROSS THE BRIDAL ECOSYSTEM
Campaign work has reached brides and industry audiences through leading boutiques and markets across New York, Los Angeles, Dallas, Chicago, Miami, San Francisco, London, Madrid, Mexico City and beyond.
Selected retail partners include Spina Bride, NWLA, NWD, Alice in Ivory, Browns Bride, Elizabeth Johns, Marina Morrison, Belle Bridal Atelier and others.
WHAT THE WORK CAN INCLUDE
Meta Ads strategy and management
Pinterest Ads strategy and management
Brand and collection strategy
Market and audience research
Campaign architecture, creative direction and optimization
Retailer outreach and trunk-show campaigns
Content, email, social and website strategy
International sales and distribution support
AI advisory, workshops and marketing systems
The combination changes by client. The standard does not: understand the market, protect what makes the brand distinctive and make the next decision more intelligent.
LET'S BUILD SOMETHING WORTH NOTICING.
