Post-Enshittification: The 2026 Social Media Playbook for Brands and Businesses

Social is noisy, but brides still research and buy. This post lays out a 2026 Instagram plan for bridal brands: track Save-per-Reach, Share-per-Reach, DM rate, and appointments. Replace vanity posts with teaching, real-bride proof, and story-led carousels. Use saved replies to move curiosity into appointments. Finish with a 10-minute weekly audit to repeat what works and cut what doesn’t.