How New Consumer Behaviors Are Changing Meta Ads (and How to Adapt)
The way people shop has changed, and Meta advertisers need to catch up. Today’s consumers don’t click an ad and buy on the spot, they scroll, stream, research, and compare before ever adding to cart. Impulse buying is on the decline, while researched, intentional purchases are on the rise. In this article, we’ll explore how new consumer behaviors are reshaping the path to purchase, why traditional attribution models fall short, and what advertisers can do to build trust, drive conversions, and stay ahead in an omnichannel world.
building your audience on substack: your complete beginner’s handbook
Substack provides an accessible and user-friendly platform that empowers writers, podcasters, and creators of all kinds to publish and directly connect with their audiences. Setting up your newsletter takes mere minutes, and with features like monetization, analytics, and community discussion threads, creators can easily manage, grow, and engage their subscriber base. If you're looking to share your voice and build an authentic audience without the constraints of traditional media, Substack offers the tools and creative freedom you need.