a meta ads playbook for bridal brands & boutiques

Bridal marketing rewards patience and precision. This playbook aligns Meta ads with the bridal timeline: spend with the season, strengthen offers, build thoughtful creative volume, and use bridal-specific targeting that leads to qualified appointments. It turns complexity into durable steps: design for each placement, measure with reliable data, simplify when results drift, and concentrate on a niche before widening. For brands that care about craft and outcomes, this is a measured operating system for steady, sustainable growth.