Beautiful wedding gowns don't sell themselves in the competitive US bridal market. Drawing from 16 years of wholesale experience working with brands like Rivini and Claire Pettibone, this insider's guide reveals what boutique buyers really evaluate: profitability equations, quality control standards, marketing support, and clear differentiation. Success requires understanding that boutique owners are business operators making calculated investment decisions, not just fashion enthusiasts buying pretty dresses. Learn the unspoken requirements that make or break brand partnerships.