From Visibility to Memory: A Smarter Ad Strategy for Bridal Brands
In today’s pay-to-play digital space, bridal brands can no longer rely on organic reach alone. This post explores how to stay visible—and unforgettable—using a smarter, low-cost Meta Ads strategy designed to build trust over time.
Meta Ads Strategies for 2025: What Advertisers Need to Know
Meta’s advertising landscape in 2025 is evolving rapidly, with AI-driven tools like Advantage Plus, creative enhancements, and improved audience targeting reshaping ad strategies. Advertisers who focus on strong offers, compelling creative, and customer lifetime value (LTV) will see the most success.
Profit Over Ethics: Mark Zuckerberg’s Cynical New Path for Meta
Meta's recent moves—ending third-party fact-checking and introducing AI-generated profiles—signal a troubling shift away from even the pretense of ethical responsibility. The platforms are becoming more about profit and less about meaningful connection, leaving businesses and users to navigate a toxic and oversaturated environment.
