building your audience on substack: your complete beginner’s handbook
Substack provides an accessible and user-friendly platform that empowers writers, podcasters, and creators of all kinds to publish and directly connect with their audiences. Setting up your newsletter takes mere minutes, and with features like monetization, analytics, and community discussion threads, creators can easily manage, grow, and engage their subscriber base. If you're looking to share your voice and build an authentic audience without the constraints of traditional media, Substack offers the tools and creative freedom you need.
Why the Future of Bridal Marketing Requires a System: Lessons from 15+ Years in the Industry
The digital marketing landscape for bridal brands has never been more complex, or more full of possibility. After 15+ years working alongside boutiques and designers, I’ve seen firsthand how shifts like social media and now AI continue to rewrite the rules. This post explores the new realities of bridal marketing, and how brands can prepare for what’s next with clarity, confidence, and strategy.
Why Influence Matters More Than Information in the AI Era of Bridal & Lifestyle Marketing
Search is changing, and so are the rules of online visibility. In the age of AI, influence matters more than information. Here’s how bridal and lifestyle brands can adapt to this shift and build a presence that stands out in search results, social platforms, and LLM-powered chat tools like ChatGPT.