How New Consumer Behaviors Are Changing Meta Ads (and How to Adapt)
The way people shop has changed, and Meta advertisers need to catch up. Today’s consumers don’t click an ad and buy on the spot, they scroll, stream, research, and compare before ever adding to cart. Impulse buying is on the decline, while researched, intentional purchases are on the rise. In this article, we’ll explore how new consumer behaviors are reshaping the path to purchase, why traditional attribution models fall short, and what advertisers can do to build trust, drive conversions, and stay ahead in an omnichannel world.
Why the Future of Bridal Marketing Requires a System: Lessons from 15+ Years in the Industry
The digital marketing landscape for bridal brands has never been more complex, or more full of possibility. After 15+ years working alongside boutiques and designers, I’ve seen firsthand how shifts like social media and now AI continue to rewrite the rules. This post explores the new realities of bridal marketing, and how brands can prepare for what’s next with clarity, confidence, and strategy.
From Visibility to Memory: A Smarter Ad Strategy for Bridal Brands
In today’s pay-to-play digital space, bridal brands can no longer rely on organic reach alone. This post explores how to stay visible—and unforgettable—using a smarter, low-cost Meta Ads strategy designed to build trust over time.
Why Influence Matters More Than Information in the AI Era of Bridal & Lifestyle Marketing
Search is changing, and so are the rules of online visibility. In the age of AI, influence matters more than information. Here’s how bridal and lifestyle brands can adapt to this shift and build a presence that stands out in search results, social platforms, and LLM-powered chat tools like ChatGPT.