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Ivory Grey Project
SERVICES
FOR BRANDS
FOR RETAILERS
ADS SERVICES
RESOURCES
OUR WORK
ABOUT
CONTACT
0
0
SERVICES
FOR BRANDS
FOR RETAILERS
ADS SERVICES
RESOURCES
OUR WORK
ABOUT
CONTACT
From Visibility to Memory: A Smarter Ad Strategy for Bridal Brands
Carla Vargas 5/18/25 Carla Vargas 5/18/25

From Visibility to Memory: A Smarter Ad Strategy for Bridal Brands

In today’s pay-to-play digital space, bridal brands can no longer rely on organic reach alone. This post explores how to stay visible—and unforgettable—using a smarter, low-cost Meta Ads strategy designed to build trust over time.

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Why Influence Matters More Than Information in the AI Era of Bridal & Lifestyle Marketing
Carla Vargas 4/21/25 Carla Vargas 4/21/25

Why Influence Matters More Than Information in the AI Era of Bridal & Lifestyle Marketing

Search is changing, and so are the rules of online visibility. In the age of AI, influence matters more than information. Here’s how bridal and lifestyle brands can adapt to this shift and build a presence that stands out in search results, social platforms, and LLM-powered chat tools like ChatGPT.

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