What U.S. Boutique Buyers Really Want (Hint: It's Not Just Beautiful Dresses)
Beautiful wedding gowns don't sell themselves in the competitive US bridal market. Drawing from 16 years of wholesale experience working with brands like Rivini and Claire Pettibone, this insider's guide reveals what boutique buyers really evaluate: profitability equations, quality control standards, marketing support, and clear differentiation. Success requires understanding that boutique owners are business operators making calculated investment decisions, not just fashion enthusiasts buying pretty dresses. Learn the unspoken requirements that make or break brand partnerships.
Why the Future of Bridal Marketing Requires a System: Lessons from 15+ Years in the Industry
The digital marketing landscape for bridal brands has never been more complex, or more full of possibility. After 15+ years working alongside boutiques and designers, I’ve seen firsthand how shifts like social media and now AI continue to rewrite the rules. This post explores the new realities of bridal marketing, and how brands can prepare for what’s next with clarity, confidence, and strategy.
Why Influence Matters More Than Information in the AI Era of Bridal & Lifestyle Marketing
Search is changing, and so are the rules of online visibility. In the age of AI, influence matters more than information. Here’s how bridal and lifestyle brands can adapt to this shift and build a presence that stands out in search results, social platforms, and LLM-powered chat tools like ChatGPT.