What U.S. Boutique Buyers Really Want (Hint: It's Not Just Beautiful Dresses)
Beautiful wedding gowns don't sell themselves in the competitive US bridal market. Drawing from 16 years of wholesale experience working with brands like Rivini and Claire Pettibone, this insider's guide reveals what boutique buyers really evaluate: profitability equations, quality control standards, marketing support, and clear differentiation. Success requires understanding that boutique owners are business operators making calculated investment decisions, not just fashion enthusiasts buying pretty dresses. Learn the unspoken requirements that make or break brand partnerships.
Becoming an AI-First Company: A Step-by-Step Guide
AI isn’t just a shiny tool anymore. In this post, we show you how to become an AI-First company with a clear four-step framework.
How New Consumer Behaviors Are Changing Meta Ads (and How to Adapt)
The way people shop has changed, and Meta advertisers need to catch up. Today’s consumers don’t click an ad and buy on the spot, they scroll, stream, research, and compare before ever adding to cart. Impulse buying is on the decline, while researched, intentional purchases are on the rise. In this article, we’ll explore how new consumer behaviors are reshaping the path to purchase, why traditional attribution models fall short, and what advertisers can do to build trust, drive conversions, and stay ahead in an omnichannel world.
Why the Future of Bridal Marketing Requires a System: Lessons from 15+ Years in the Industry
The digital marketing landscape for bridal brands has never been more complex, or more full of possibility. After 15+ years working alongside boutiques and designers, I’ve seen firsthand how shifts like social media and now AI continue to rewrite the rules. This post explores the new realities of bridal marketing, and how brands can prepare for what’s next with clarity, confidence, and strategy.
The New Rules of Wedding Marketing: Being Discoverable in the Age of ChatGPT
As couples increasingly turn to AI-powered platforms like ChatGPT for personalized wedding planning, traditional methods of online visibility are no longer enough. Discover how to adapt your wedding marketing strategy to ensure you're recommended exactly when couples are ready to book.
From Visibility to Memory: A Smarter Ad Strategy for Bridal Brands
In today’s pay-to-play digital space, bridal brands can no longer rely on organic reach alone. This post explores how to stay visible—and unforgettable—using a smarter, low-cost Meta Ads strategy designed to build trust over time.
How AI Is Transforming the Present and Future of Work
Discover how AI is transforming the workplace landscape amidst a global race for technological supremacy. Learn about emerging job opportunities, evolving skill requirements, and practical strategies to thrive in the AI-augmented future of work.
Profit Over Ethics: Mark Zuckerberg’s Cynical New Path for Meta
Meta's recent moves—ending third-party fact-checking and introducing AI-generated profiles—signal a troubling shift away from even the pretense of ethical responsibility. The platforms are becoming more about profit and less about meaningful connection, leaving businesses and users to navigate a toxic and oversaturated environment.
The Paradox of Gen Z Brand Loyalty: Balancing Values, Consumption, and Capturing a New Generation’s Attention
Gen Z is a generation that champions values like sustainability and transparency, yet when we look at the data, their purchasing habits often tell a more complex story. For luxury brands, building lasting loyalty requires more than marketing buzzwords; it demands genuine commitment to the values they promote. This post explores how brands can navigate the gap between Gen Z's ideals and their actions, and why authenticity is essential for creating meaningful, enduring connections.