Social media is playing the most important role in bridal shopping, making it even more crucial both for bridal brands and boutiques to be where brides go to find information and inspiration in a consistent and helpful way.Read More
Have you given up on your Facebook Page because of the recent changes which prioritize friends and family posts over businesses’? If so, please read on. I will explain why despite the significant drop in organic reach, you should not, as a business, abandon your Facebook presence.Read More
The conversion stage is where your lead decides whether he or she will be carrying your brand or go with someone else's. Now is the moment when your sales rep gets involved and closes the sale, although marketing still plays an integral part here as well.Read More
This week I’m discussing stage 1 of the 3 stages a potential customer goes through to become a customer: awareness. I will explain why it matters and how your can start thinking about developing a strategy.Read More
This week I’ve put together a list of things successful bridal brands are doing to generate more interest in their brand and to acquire even more loyal customers. See how you stack up!
What can bridal brands do to scale their business in this new environment where the bridal buyer holds so much of the power? First, adopt a growth mindset..Read More