Social media is playing the most important role in bridal shopping, making it even more crucial both for bridal brands and boutiques to be where brides go to find information and inspiration in a consistent and helpful way.Read More
The conversion stage is where your lead decides whether he or she will be carrying your brand or go with someone else's. Now is the moment when your sales rep gets involved and closes the sale, although marketing still plays an integral part here as well.Read More
In our third installment of the customer decision journey we discuss the evaluation stage and what it entails, plus the type of actions we need to take to facilitate a smooth transition for the customer.Read More
This week I’m discussing stage 1 of the 3 stages a potential customer goes through to become a customer: awareness. I will explain why it matters and how your can start thinking about developing a strategy.Read More
This week I’ve put together a list of things successful bridal brands are doing to generate more interest in their brand and to acquire even more loyal customers. See how you stack up!
There seems to be a disconnect in bridal when it comes to understanding the purpose a website serves. Many bridal brands seem to think their website is simply a gallery of images. This is not how other industries think of their websites.Read More
This week we’re sharing our Q&A with Tara and Shaina, the ladies behind Tara Lauren, a brand which, I believe, embodies the principles of success discussed in my previous blog post.Read More
It’s no secret the bridal sector is inundated with lines from all over world. Brands now compete with local, national and international brands.. and all the online noise is making it ever more difficult to get seen and heard.Read More