Social media is playing the most important role in bridal shopping, making it even more crucial both for bridal brands and boutiques to be where brides go to find information and inspiration in a consistent and helpful way.
Read More
The latest Instagram stats show how important the Instagram Stories feature has become for brands and businesses. Not long ago our strategy on the platform was almost entirely focused around our feed. That is no longer sustainable. Brands that want to remain relevant now need to device strategies that encompass everything from their bio to their feed to Stories and Highlights.
Read More
In this post, I’ll be discussing three new, or relatively new, features and tools for Instagram you need to know about. Because Instagram is such an important platform for the bridal sector, I’ll be covering additional Instagram features in upcoming blog posts.
Read More
Pinterest remains the most popular social media platform for brides-to-be, with 72% using it to find wedding inspiration. Here’s what you need to do to improve your brand presence on this important platform.
Read More
Have you given up on your Facebook Page because of the recent changes which prioritize friends and family posts over businesses’? If so, please read on. I will explain why despite the significant drop in organic reach, you should not, as a business, abandon your Facebook presence.
Read More
This is the second post from our ongoing blog series about the customer decision journey in bridal. This particular post will serve as a template for you to begin thinking about how you can unify your business and social media goals.
Read More
This week I’ve put together a list of things successful bridal brands are doing to generate more interest in their brand and to acquire even more loyal customers. See how you stack up!
Digital is no longer just a communication channel - it is an integral part of the customer experience.
Read More